Pro Features

Pro unlocks the full power of the Visiting Media platform, giving your sales and marketing teams unlimited creative flexibility, advanced personalization tools, and comprehensive analytics that help you understand what resonates with prospects and convert more business.

What Pro Includes

Pro builds on everything in Plus and adds professional-grade capabilities designed for high-performing sales and marketing teams:

Unlimited Custom Tours: Create as many purpose-built tours as your team needs—no limits per user. Build specialized experiences for weddings, conferences, corporate events, site inspections, RFP responses, and more.

Voice Memo Elements: Add personal audio messages to your tours. Record quick introductions, highlight specific venue features, or answer common planner questions directly within the experience—creating a more personal connection before the first conversation.

Advanced Analytics: Move beyond basic metrics with tour-level and channel-level performance insights. See exactly which assets drive engagement, which distribution channels deliver results, and where prospects spend their time.

Multi-Channel Distribution: Share your tours through multiple channels and track performance across each one. Understand which marketing channels work best for different audience segments.

Full Customization Tailor every tour with custom branding, personalized messaging, and strategic asset selection. Pro gives you complete control over how you present your property.

Built for Sales and Marketing Teams

Pro is designed for properties where both sales and marketing teams actively create content and need deeper insights into what's working.

For Sales Teams

Your sales managers can create unlimited tours for every opportunity—responding to RFPs, following up on site visits, targeting specific planner segments, or personalizing outreach for high-value accounts. Voice memos let sellers add personal touches that build relationships before prospects ever visit.

For Marketing Teams

Marketing can develop strategic content for different channels, test messaging approaches, and use analytics to optimize what gets created. Track how content performs across email campaigns, website placements, social media, and partner channels.

For Directors of Sales and Marketing

Property leaders get visibility into what content drives results. Analytics show which assets prospects engage with most, which tours convert, and where to invest in new content creation.

Pro Analytics: Data That Drives Decisions

Pro analytics move beyond "how many people viewed this" to answer questions that actually impact your business:

Asset Analytics Which ballroom photos get the most engagement? Do prospects spend more time viewing outdoor ceremony spaces or indoor reception halls? Identify your highest-performing assets and create more content that resonates.

Tour Analytics See engagement patterns across your custom tours. Which tours drive follow-up conversations? Where do prospects drop off? Use this insight to refine your approach and improve conversion.

Channel Analytics Understand performance across distribution channels. Does email drive more engaged viewers than your website? Which channels deliver qualified leads? Allocate your marketing budget based on real data, not assumptions.

When to Choose Pro

Pro makes sense when your team needs more than the basics:

• Your sales team regularly creates specialized tours for different opportunity types
• You want analytics that show what content actually drives business
• Marketing needs to test different approaches and measure what works
• You need voice personalization to build stronger prospect relationships
• Your property handles high-volume inquiries requiring efficient, personalized responses
• You're investing in content creation and want to optimize that investment

Moving from Plus to Pro

Upgrading from Plus to Pro is seamless. All your existing content, contacts, and tours remain exactly as they are. You simply gain access to expanded capabilities:

• Unlimited custom tours (vs. one per user in Plus)
• Voice memo elements for personalization
• Advanced tour and channel analytics
• Additional customization options

Your team can start using Pro features immediately without retraining or workflow changes.

Getting Started with Pro

If you're new to Pro, focus on these high-impact capabilities first:

1. Create specialized tours for your most common sales scenarios—RFPs, site visits, wedding inquiries, corporate events
2. Add voice memos to your top-performing tours to create personal connections
3. Review tour analytics weekly to understand what prospects engage with
4. Test different approaches across channels and measure what drives results

Pro gives you the tools to create better experiences and the insights to keep improving them.

Need additional help? Contact our support team and we'll be happy to assist you.

Tags: Pro Features, Custom Tours, Analytics, Voice Memo, Advanced Features, Tour Creation, Platform Features, Personalization