Property Analytics: Access analytics, drill into modules, adjust date ranges, export – Visiting Media Support

Transform your guesswork into data-driven decisions with Property Analytics. See which assets drive engagement, track tour performance across channels, and identify your most successful content—all through interactive dashboards that help you optimize your property's marketing strategy in real-time.

Getting Started with Property Analytics

Where to Find Your Analytics

From Your Dashboard:

Click Analytics in the left navigation menu
Your dashboard loads with an overview of key metrics
Three main modules appear: Assets, Resources, and Channels (availability depends on your tier)

Quick Access Tip: Bookmark the Analytics page directly for daily performance check-ins. Your dashboard remembers your last view and date range settings.

What Analytics Show You

Asset Analytics (Available in Plus and Pro)

Which photos, videos, and 360° tours generate the most views
Content performance trends over time
Engagement patterns by asset type
Underutilized content that needs better placement
ROI insights for your photography and video investments

Resource Analytics (Pro tier only)

Custom tour performance compared to your TrueTour
Engagement depth and viewing patterns per tour
Conversion tracking from share to prospect action
Recipe effectiveness for different scenarios
Tour optimization opportunities

Channel Analytics (Pro tier only)

Distribution channel performance (email, social, direct links)
Campaign attribution and multi-touch analysis
Seasonal patterns across sharing methods
Platform effectiveness for different prospect types
Integration performance tracking

Drilling Into Module Details

Asset Analytics Deep Dive

Overview Dashboard Shows:

Top 10 performing assets by views
Asset type breakdown (photos vs. videos vs. 360°)
Weekly engagement trends
Most shared vs. most viewed assets

Click any asset to see:

Detailed view history and sharing patterns
Which tours include this asset most frequently
Seasonal performance variations
Prospect engagement timing (when they view it in tours)
Geographic viewing patterns (if available)

Pro Tip: Assets with high views but low shares indicate content that engages prospects but isn't being promoted enough. Consider featuring these assets more prominently in your tours.

Resource Analytics Exploration (Pro Only)

Tour Performance Comparison: Your TrueTour serves as the baseline, with custom tours showing relative performance:

Engagement rates higher or lower than TrueTour
Content that performs better in custom contexts
Optimal tour length based on completion rates
Recipe effectiveness by scenario type

Detailed Tour Analysis:

Viewer journey through your tour content
Drop-off points and engagement peaks
Asset sequence optimization opportunities
Voice memo impact on engagement (if using)
Mobile vs. desktop viewing patterns

Strategic Application: If wedding tours consistently outperform corporate tours, analyze what makes them successful and apply those principles to business content.

Channel Analytics Mastery (Pro Only)

Distribution Effectiveness:

Email shares: Open rates, click-through rates, and engagement depth
Social distribution: Platform-specific performance and viral coefficient
Direct links: How shared URLs perform across different contexts
Website embeds: Integration effectiveness and conversion paths

Campaign Attribution: Track how prospects move through multiple touchpoints:

First contact channel vs. conversion channel
Multi-touch customer journeys
Campaign effectiveness over time
Cross-channel engagement patterns

Optimization Insights: Maybe email drives initial awareness, but direct links convert better. Use this data to design multi-channel strategies that maximize each platform's strength.

Adjusting Date Ranges for Better Insights

Date Range Controls

Default Views:

Last 30 Days: Perfect for monthly performance reviews
Last 90 Days: Ideal for quarterly analysis and trend spotting
Year to Date: Great for annual planning and budgeting
Custom Range: Set specific start and end dates for campaign analysis

How to Adjust Ranges:

Click the Date Range selector in the top right of any analytics view
Choose from preset ranges or select Custom
For custom ranges, click start date, then end date
Click Apply to update all charts and data
Your selection persists across analytics modules

Strategic Date Range Applications

Monthly Review (Last 30 Days):

Identify recent performance changes
Track impact of new content additions
Monitor current campaign effectiveness
Spot immediate optimization opportunities

Quarterly Analysis (Last 90 Days):

Understand seasonal patterns
Evaluate campaign ROI over complete cycles
Plan content creation priorities
Prepare board or stakeholder reports

Year-over-Year Comparison:

Set custom ranges for same periods in different years
Track growth and improvement metrics
Validate content investment decisions
Plan annual marketing strategies

Campaign-Specific Analysis:

Set exact campaign start and end dates
Isolate performance from specific initiatives
Calculate precise ROI for content investments
A/B test different approaches over defined periods

Exporting Data for Advanced Analysis

Export Options by Module

Asset Analytics Export Includes:

Asset names and file types
View counts and engagement metrics
Share frequency and distribution
Performance trends by date
Top-performing asset categories

Resource Analytics Export Includes: (Pro only)

Tour names and creation dates
View counts and completion rates
Engagement depth by tour section
Channel distribution breakdown
Performance comparison metrics

Channel Analytics Export Includes: (Pro only)

Channel performance metrics
Campaign attribution data
Multi-touch journey mapping
Conversion funnel analysis
Cross-platform effectiveness

How to Export Data

Quick Export Process:

Navigate to the module you want to export (Assets, Resources, or Channels)
Set your desired date range
Apply any filters to focus your data
Click Export in the top right corner
Choose your format: CSV for spreadsheets or PDF for presentations
Your export downloads immediately with date stamp in filename

Export File Structure:

CSV files: Open directly in Excel, Google Sheets, or other spreadsheet tools
PDF reports: Formatted for executive presentation with charts and key metrics
File naming: Automatically includes date range and export date for easy organization

Advanced Analysis Applications

In Excel or Google Sheets:

Create custom pivot tables for deeper segmentation
Build trend analysis with your preferred charting tools
Combine with other business data for comprehensive insights
Develop custom KPI dashboards for different stakeholders

For Presentations:

PDF exports include professional formatting suitable for board meetings
Charts maintain brand colors and clean layouts
Key metrics highlighted for executive summary
Date ranges clearly marked for context

For Planning:

Historical data informs future content investment
Performance patterns guide seasonal strategy
Channel effectiveness shapes distribution planning
Asset ROI calculations support photography budgets

Analytics by Tier: What You Can Access

Plus Tier Analytics

✅ Asset Analytics Dashboard

View performance for all uploaded content
Track sharing patterns and engagement
Identify top-performing assets
Export asset performance data
30-day, 90-day, and custom date ranges

❌ Not Available in Plus:

Resource (tour) performance analysis
Channel distribution insights
Advanced campaign attribution
Cross-tour performance comparison

Pro Tier Analytics

✅ Complete Analytics Suite

Everything in Plus Asset Analytics
Resource Analytics with tour performance
Channel Analytics with distribution insights
Advanced export options
Campaign attribution tracking
Multi-touch journey analysis
Custom reporting capabilities

Making the Most of Your Tier

Plus Users: Focus on Content Optimization

Use asset analytics to guide photography investments
Identify which content types resonate most
Track seasonal content performance
Plan content refresh cycles based on data

Pro Users: Complete Performance Intelligence

Optimize tour structure based on engagement data
Balance channel distribution for maximum reach
Track complete prospect journeys
Calculate precise ROI for all marketing efforts

Troubleshooting Common Issues

If Data Looks Incomplete

Check your date range settings—default may be shorter than expected
Verify you're looking at the right property (multi-property accounts)
Remember that very recent activity may take 30 minutes to appear
Historical data migration might still be processing for very old content

If Exports Aren't Working

Disable pop-up blockers in your browser
Try a different browser if downloads seem blocked
Clear browser cache if export files appear corrupted
Check Downloads folder—files save automatically

If Numbers Don't Match Expectations

Analytics show engagement, not just creation activity
Mobile and desktop views are combined in totals
Date ranges might not align with your previous reporting periods

Getting More from Analytics

Daily Habits for Success

Monday Morning: Check weekend engagement to plan week priorities
Weekly Review: Compare performance against previous week
Monthly Deep Dive: Export data for comprehensive analysis
Quarterly Planning: Use trends to guide content investment

Questions Your Analytics Can Answer

Which content should we create more of?
What's our ROI on professional photography?
Which sharing channels drive the most engagement?
How do prospects actually move through our tours?
What content gaps exist in our library?
Which tours convert prospects to site visits?

Sharing Insights with Your Team

Analytics become more powerful when your entire team understands what's working:

Share weekly top performers with content creators
Review channel effectiveness with sales teams
Present quarterly insights to leadership
Use data to justify marketing investments

Need additional help? Contact our support team and we'll be happy to assist you.

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