Google Street View Integration Guide

Increase your visibility in local search results by adding immersive virtual tours to your Google Street View listing—helping travelers explore your property the moment they discover you.

When your 360° photos and 3D models appear in Google Street View, you give potential guests an interactive preview before they ever visit—building confidence, inspiring curiosity, and standing out from nearby competitors.

Why Add Virtual Tours to Google Street View

Your Google Business Profile becomes significantly more engaging when travelers can step inside your property:

• Capture attention at the discovery moment: Travelers can explore your hotel, event spaces, and dining venues directly from search results, turning casual browsers into curious visitors
• Boost local search visibility: Virtual tours increase engagement time on your listing, which can improve your ranking in local and travel-related search results
• Build confidence before booking: Immersive tours provide transparency and clarity, helping guests feel confident choosing your property over others
• Stand out from local competitors: A visually rich, up-to-date profile with virtual tours gives you a competitive edge in your market
• Stay discoverable: Google favors complete, engaging profiles. Virtual tours signal that your listing offers valuable content

How Google Street View Integration Works

Unlike other integrations where you create and share links yourself, Google Street View distribution is handled by our team using Google's Trusted workflow. This ensures your assets meet Google's technical requirements and appear correctly in your listing.

Request Google Street View Integration

1. Contact your Customer Success Manager and let them know you'd like to add virtual tours to your Google Street View listing. The Google Streetview Integration costs 29 dollars per month currently. 
2. Our team handles the technical work: We format your assets, submit them through Google's Trusted workflow, and coordinate approval
3. Your tours go live: Once approved by Google, your virtual tours appear under the "360 View" tab of your Google Business Profile

What to Expect

Timeline: Publishing typically takes 2-4 weeks after you submit your request, depending on Google's approval process

Where tours appear: Your virtual tours will be accessible from the "360 View" or "See Inside" section of your Google Business Profile on both desktop and mobile

Updates: If you want to refresh or add content later, just reach out to your Customer Success Manager and we'll coordinate the update

Choosing the Right Content

The strongest Google Street View content helps travelers understand your property's layout, ambiance, and key spaces:

360° Photos

• Offer highly realistic views of your spaces as they appear today
• Perfect for lobbies, guest rooms, dining areas, and outdoor spaces
• Show authentic atmosphere and design details

What works best:

• Focus on high-traffic areas guests care about most (lobby, pool, signature restaurant, event spaces)
• Choose your most visually appealing spaces
• Ensure content is current and reflects your property today

Your Customer Success Manager can help you select the most effective assets from your library.

Tips for Maximizing Impact

Keep your profile complete: Virtual tours are most effective when combined with accurate business information, current photos, and up-to-date hours

Monitor engagement: Check your Google Business Profile insights to see how many people view your virtual tours and how they interact with your listing

Promote your Google listing: Include your Google Business Profile link in email signatures, on your website, and in social media to drive more traffic to your immersive tours

Frequently Asked Questions

Can I upload assets myself?

No, Google Street View requires a specific submission which we handle on your behalf to ensure technical compliance and proper formatting.

How often can I update my virtual tours?

As often as needed. Just contact your Customer Success Manager when you have new content or want to refresh existing tours.

Will this affect my Google search ranking?

While Google doesn't publicly disclose ranking factors, properties with complete, engaging profiles (including virtual tours) typically see better local search visibility because users spend more time interacting with their listings.

What if I already have Street View imagery?

We can work with your existing setup. Your CSM will coordinate to ensure your professional virtual tours integrate seamlessly with your current Google presence.

Need additional help? Contact our support team and we'll be happy to assist you.